Giant ads set for world's busiest runways
Advertisers aiming to reach high-flyers with no alternative distraction will soon have a new method: adverts the size of three football pitches seen by plane passengers coming in to land.
UK-based Ad-Air launched its new service in London on Tuesday, offering brands the chance to place huge adverts near the runways of some of the world's busiest runways.
Ad-Air, backed by 5 million pounds ($10 million) of private equity finance, said it had spent five years securing sites around the world's busiest airports including London Heathrow, Paris, Geneva, Atlanta, Los Angeles, Tokyo and Abu Dhabi.
The first advert will appear in Dubai next month.
Paul Jenkins, managing director of Ad-Air, said the adverts would appear in "clutter-free environments and moments free of any other commercial messages."
Land On! Apply directly to the runway!
Land On! Apply directly to the runway!
Land On! Apply directly to the runway!
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McDonalds is negotiating for the rights to pass ads instead of your life before your eyes during runway crashes.
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If your landing
Has been hairy
Don't let your chin
Become that scary
Burma Shave
Or, more likely:
IfyourlandingHasbeenhairyDon'tletyourchinBecomethatscaryBurmaShave
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Coffee?
Tea?
Or
BVD?
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Comments (3)
Posted by LWHoll | September 25, 2007 9:24 PM
Posted on September 25, 2007 21:24
Posted by Aunt Emma | September 27, 2007 5:54 PM
Posted on September 27, 2007 17:54
Posted by Mokikhana | September 29, 2007 8:18 PM
Posted on September 29, 2007 20:18